This year, for the first time in history, we participated as exhibitors in one of the largest hunting exhibitions held in the United States – Sheep Show 2025.
Our team consisted of:
- Roman – CEO of HEMING hunting s.r.o.
- Peter – guide, photographer, and cameraman
- Cody – agent representing our hunting travel agency in the USA, hunter, and guide
- Viktor – expert with years of experience in marketing, organization, and participation in international exhibitions
Sheep Show – The Largest Hunting Exhibition Focused on Wild Sheep
Sheep Show is one of the world's most prestigious hunting exhibitions, organized by the Wild Sheep Foundation (WSF). It takes place annually in Reno, Nevada, attracting hunters, conservationists, exhibitors, and wild sheep enthusiasts from around the world.
History and Significance of the Exhibition
The Wild Sheep Foundation was founded in 1977 (originally as the Foundation for North American Wild Sheep – FNAWS) with the goal of restoring and protecting wild sheep populations in North America. Sheep Show was created as a way to raise funds for restoration programs, scientific research, habitat conservation, and the promotion of ethical hunting.
Each year, the exhibition raises millions of dollars, which are directly used for the conservation of wild sheep, primarily:
- Rocky Mountain Bighorn Sheep
- Desert Bighorn Sheep
- Dall Sheep
- Stone Sheep
What Can You Find at Sheep Show?
Exhibitors from Around the World – hunting travel agencies, manufacturers of hunting gear, firearms, optics, and outdoor clothing.
Hunting Permit Auctions – one of the main parts of the event is the auction of exclusive hunting licenses, allowing successful bidders to hunt in premium locations.
Expert Lectures and Seminars – focusing on wild sheep conservation, hunting techniques, modern equipment, and international hunting travel.
Competitions and Networking – hunters and businesses establish new contacts, close deals, and plan expeditions across the globe.
Interesting Facts and the Importance of Sheep Show for Hunting
The Most Expensive Hunt in the World? – Each year, Sheep Show hosts the auction of the "Governor’s Tag"for Desert Bighorn Sheep. The price of this license often ranges between $400,000 – $600,000, but this year it was sold for a staggering $1,300,000!
Major Impact on Species Conservation – The funds raised directly support projects such as relocating sheep to new habitats and combating diseases that threaten their populations.
One of the Largest Hunting Gatherings in the USA – The exhibition attracts thousands of visitors annually, including hunters, conservation experts, and outdoor enthusiasts.
Our Experience at Sheep Show 2025
Over four days, starting with a preparation day and the opening gala dinner, we learned a lot. We gained valuable contacts, secured new contracts with both local and international outfitters, and left with priceless knowledge and insights.
The exhibition had a relaxed and friendly atmosphere. The program included various lectures and competitions, in which we actively participated (trophy weight estimation contest – the winner received a hunting backpack, obstacle course with weighted gear, hunting license auctions and many more).
We had an amazing time, enjoyed a lot of fun, and felt welcomed and appreciated.
Sheep Show 2026 – We’re Going Big!
We are definitely attending next year, but this time with even bigger ambitions, a larger team, and in grand style.
We look forward to seeing you. We look forward to seeing you, Reno!

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